Design, emotion and purpose as one
Only good design is the one that awakes emotion in the customer, and only good designer is the one that can recognize them in the product in the first place.
Aesthetics was always something that made sense to me.
And quality was something that was important to me through my whole career.
Websites, which basically are marketing tools serve only 1 purpose - to sell. Service or product, doesn't matter. It needs to be highlighted. It's purpose need to be shown. Quality. Advantages. Problem that is solved. Not product itself. Let's do it right together!